This week Remington Ammunition, which has been known around the world for generations by shooters for its iconic green boxes, announced that it is back in full production mode at its Lonoke, Arkansas facility, which is running 24/7 to ensure that the shelves are stocked up with the “Big Green” boxes soon.
Hundreds of Remington Ammunition employees are now working around the clock, the company added, and further noted they’re providing the highest quality standards to meet the ammunition needs of shooters and hunters across the country.
Remington Ammunition President Jason Vanderbrink also posted a video to YouTube (see below), which shows him touring the recently renovated plant.
In the more than three-minute video, he talked about the company’s ongoing efforts to dramatically ramp up production, address supply chain issues, and demonstrate that the company is doing its part to resolve the concerns of its customers.
“Big Green is back and stronger than ever,” Vanderbrink said in the video. “I am sick and tired of not being able to find Remington ammunition on the shelf. We are fixing that. American manufacturing is about to roar, and Remington Ammunition is back.
“Our workforce is doing fantastic and our raw material suppliers have come through,” he continued. “Remington is going 24/7 … we will never sacrifice the quality of our ammunition in the market.”
This isn’t the first time Vanderbrink has taken to the social media video streaming service to address customers.
Just before Christmas, the president of the manufacturing companies of Remington, Federal, CCI and Speer also posted a video that attempted to address the concerns of customers. In that video he was far more defensive, stating, “I’m tired of the hate mail. I’m tired of people showing up at our factories.”
Vanderbrink has also addressed that the shortage has been attributed to a number of factors, including Big Green’s bankruptcy, which halted production before new owner Vista Outdoor acquired Remington Ammunition last October. Since that time, under Vista Outdoor’s stewardship, the Arkansas facility has been retooled and has hired hundreds of skilled workers to revitalize operations.
“Today marks a historic milestone for our industry…I am joined by the hard-working crew at Remington Ammunition, the entire team at Vista Outdoor and outdoor and shooting sports enthusiasts across America in celebrating the rebirth and resurgence of Remington Ammunition,” Vanderbrink also explained in a statement from the company.
“The shooting sports industry has experienced unprecedented growth and demand for high-quality ammunition, in large part driven by millions of new legal firearms owners joining our community over the last year,” Vanderbrink continued. “Our message to new owners and to our millions of die-hard Remington Ammunition fans is that our operations are in full swing, our quality control is second to none and our entire team is working tirelessly to make more ammo.”
Peter Suciu is a Michigan-based writer who has contributed to more than four dozen magazines, newspapers and websites. He regularly writes about military small arms, and is the author of several books on military headgear including A Gallery of Military Headdress, which is available on Amazon.com.