LG Electronics has long been the acknowledged leader in the OLED TV space. In RTINGS’ rankings of the best TVs available on the market, LG OLED models have the top two spots, and four out of the top six.
Now, LG OLED TVs are coming to the market in nontraditional sizes, according to a report by the Korea Herald.
The company is getting ready to debut an 83-inch OLED TV, in both the U.S. and South Korea. LG calls the 83-inch model the largest 4K OLED TV in the world. The 83-inch size will join the existing 48-, 55-, 65- and 77- and 88-inch OLED TVs, although the larger ones than 83 inches are 8K, rather than 4k.
The 48-inch OLED category is also relatively new, with LG and Sony both debuting their first such models in 2020.
“As people spend more time at home these days, demand for ultra-large TVs to view streaming content and play games is on the rise,” LG company commented. “The global market for OLED TVs is expected to nearly double this year.”
LG’s C1 OLED TV lineup was the winner at CES in January for Best TV.
“For the past several years, LG’s OLEDs have been the cream of the crop for anyone who demands the best TV quality,” award presenter Engadget said in their announcement.
“Unlike LCD TVs, OLEDs don’t require a backlight. Instead, each individual pixel can turn itself on and off, allowing them to display pure black levels in ways that LCDs still can’t match. Sure, we’re seeing higher-quality MiniLED LCD sets coming (LG has those two in its QNED line), but even they’re still trying desperately to catch up with the picture purity of OLED.”
The Korea Herald, citing figures from Omdia, said that LG shipped 790,000 OLED TVs worldwide in the first quarter of 2021, representing growth of 116 percent from the same period the year before, although the first quarter of 2020 is when the pandemic began.
Not much of that sales, it appears, came from LG’s rollable TV. That special TV, which debuted as a prototype at CES in 2020 and officially reached the market later in 2020, has nearly zero sales, according to a report earlier this spring. As of March, only about ten of the 65-inch LG Signature Rollable OLED R models had been sold in South Korea, at its steep price tag of $87,000.
“The decision over whether the figure is disappointing or successful depends on how LG looks at the premium model,” Yi Choong-hoon, head of display-focused market tracker UBI Research, told the Korean publication Korea JoongAng Daily in the spring. “The product is surely not designed for the masses and LG might consider the release as a symbolic showcase for future-centric technology.”
Stephen Silver, a technology writer for The National Interest, is a journalist, essayist and film critic, who is also a contributor to The Philadelphia Inquirer, Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.