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Why the Chrysler 300 and Dodge Durango Might Soon Be RIP

Chrysler 300 and Dodge Durango
Image: Creative Commons.

The Chrysler 300 and Dodge Durango certainly have earned a place in the hearts of many car enthusiasts across the country.

But it appears that it is time to perhaps let go of the past—as production of these two vehicles will eventually come to an end.

According to Michael Butler at CarBuzz.com, “Chrysler has been positioning itself as a ‘people mover’ brand for years now, with the Chrysler Pacifica and Voyager making up the majority of its sales. This move has left the Chrysler 300 as the brand’s only sedan.”

He continues: “We already know that the 2022 model will shed many of its popular options, which is a clear hint that this modern icon’s career is coming to an end. No, a report from Automotive News suggests this could happen as soon as 2023.”

Sales Continue to Suffer

The Chrysler 300 is still part of the company’s official lineup, “but sales have seen a significant drop in the past four years: in 2017 Chrysler sold 51,237 units, but that figure dropped down to 29,213 units in 2019, and that’s before the pandemic and semiconductor chip shortage hit with full force. In 2020, only 16,653 of these cars sold, and in the first two quarters of 2021, sales stand at 11,062.”

As for the popular Dodge Durango, the timeline for when production will end is slated to be around 2024.

The “Durango does not seem an apparent beneficiary” of any potential redesign for 2024 and beyond, according to James Gilboy at the Drive. Mopar Insiders indicated in 2018 that a new generation of Durango could move to a Ram 1500-based body-on-frame architecture, like the competing Chevy Tahoe, though such a significant change is not the kind to escape the typically well-connected Automotive News. If the Durango has a future, there’s a fair chance that Stellantis simply hasn’t finalized how it’ll execute the next-gen model.”

However, the “Durango remains a compelling family SUV and has received regular updates to maintain its status as such.”

Chrysler 300 and Dodge Durango: ‘Some Life Left’

Butler noted that the “Dodge Durango got a big image boost in 2021 when Dodge introduced the Durango SRT Hellcat, which features a top speed of 180 mph, but unfortunately, the Hellcat wasn’t carried past the 2021 model year. Dodge seems to be more interested in working on an all-electric muscle car. A new Dodge-branded PHEV crossover is reportedly coming in 2022, and further rumors have suggested the model might be a 2023 Dodge Hornet.”

Like some other car enthusiasts, Butler believes that it might be too early to call it quits on the Durango.

“At least the Durango gets standard blind-spot monitoring and rear cross-traffic alert for the 2022 model year, something the Chrysler 300 can’t say. We fully agree that it’s time for the 300 to go, but when it comes to the Durango, we think there’s still some life left in it,” he concluded.

Ethen Kim Lieser is a Washington state-based Science and Tech Editor who has held posts at Google, The Korea Herald, Lincoln Journal Star, AsianWeek, and Arirang TV. Follow or contact him on LinkedIn.

Written By

Ethen Kim Lieser is a Washington state-based Science and Tech Editor who has held posts at Google, The Korea Herald, Lincoln Journal Star, AsianWeek, and Arirang TV.

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