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Comcast Has Lost Millions of Cable Customers. Now They Are Raising Prices?

Comcast 1.2 Gigabit
Image: Creative Commons.

Comcast announced Monday that, just as it has been losing video subscribers every quarter, it will again raise prices and fees.

A poster on the r/CordCutters Subreddit posted Monday that they had received a notice of the hike that will go into effect January 1. Comcast later confirmed the increase.

The poster showed a schedule showing that various plans will go up in price, mostly by between $1 and $3.50 per month. However, Comcast said Monday that the increases will differ depending on the market.

The Digital Starter plan, per that notice, will go from $62.45 to $65.45, with the Entertainment package increasing from $15 to $17. Choice TV Select will go up from $30 to $32.50, with the Choice TV Select with TV Box going from $37.50 to $41.

In addition, the Broadcast TV fee will go up from $16.20 to $19.75, the Regional Sports Fee will increase from $14.45 to $17.50, with “Service to Additional TV” rising from $7.50 to $8.50 a month.

Comcast will also be increasing its Xfinity Internet plans by an across-the-board $3 per month. In addition, TV boxes will go up by $1 dollar a month, to $8.50.

The company confirmed the increase in a statement to the TV Answer Man website.

“Rising programming costs – most notably for broadcast TV and sports – continue to be the biggest factors driving price increases for all content distributors and their customers, not just Comcast,” a Comcast spokesperson today told the TV Answer Man.

“We’re continuing to work hard to manage these costs for our customers while investing in our network to provide the best, most reliable broadband service in the country and the flexibility to choose our industry-leading video platform with X1 or the highest quality streaming product with Flex, the only free streaming TV device with voice remote that’s included with broadband service.”

The price increases come after Comcast has been losing video subscribers every quarter, albeit not at the clip that it was during the pandemic last year.

In the third quarter of 2021, Comcast lost 407,000 pay-TV subscribers, leaving it with about 18.5 million, although it remains the top cable provider in the U.S. The company had lost 399,000 subscribers in the second quarter, and 491,000 pay-TV subscribers in the first quarter. At the same time, Comcast added 300,000 broadband customers in the third quarter, giving it a total of 31.7 million broadband subscribers, which is the most of any provider in the country.

Comcast had also increased its prices at the start of 2021, also announcing the increase around Thanksgiving, Cord Cutter News reported at the time.

 Stephen Silver  is a journalist, essayist and film critic, who is also a contributor to The Philadelphia Inquirer, Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.

Written By

Stephen Silver is a journalist, essayist, and film critic, who is also a contributor to Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review, and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.

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