Ammo Prices Are Going Up, Again: American gun owners have been facing an ammunition shortage since early 2020, with pandemic-era supply disruptions and a huge amount of new demand for guns and ammo making it a lot harder to find ammo in many parts of the country. As a result, gun owners have often have had to deal with empty shelves at their favorite stores, and when there has been ammo available, it has cost more than it normally does. This has served to disrupt hunting seasons in many parts of the country.
Now, one of the companies that owns several of the nation’s top ammo brands has announced that it plans to raise prices next year.
The Great Ammo Shortage Meets the Great Ammo Price Increase
As pointed out by The Firearm Blog, Vista Outdoors Ammunition announced earlier this month that it will be raising prices of many types of ammo.
“Thank you for your business and for your continued support of American jobs and manufacturing. As we continue to see supply chain constraints and increases in our raw materials, we are increasing our pricing to help offset those rising costs,” the letter said. The price increases will go into effect on April 1 of 2022, and will apply to Vista’s CCI, Federal, Hevi–Shot, Remington, and SPEER ammunition sub-brands.
The release, in the form of a letter from company president Jason R. Vanderbrink, states that primers will rise 5 percent, powder also 5 percent, handgun ammunition by 2-8 percent, rifle ammunition by 3-8 percent, and shotgun ammunition by 3-12 percent.
In addition, the company said that no primer orders will be accepted until further notice.
“Unless you notify us to cancel an order, we will reprice all existing and future orders shipped on or after 4/1/2022 to the new prices,” the company said.
Why All of the Ammo Chaos?
Back in October, the American Prospect wrote about the ammo shortage, and took a different approach than most media coverage of that shortage: It blamed it on widespread consolidation in the American ammunition industry, which has left two companies — Vista and Olin Corporation — in control of the majority of the country’s ammunition brands. In addition, the ammunition industry is so cyclical that it easily lends itself to frequent shortages.
Vanderbrink, the Vista president who authored the recent letter, went so far as to release a YouTube video in 2020 denying conspiracy theories that the ammunition shortage was somehow created intentionally.
“I am tired of all the hate mail,” Vanderbrink said in the December 2020 video. “I am tired of people showing up at our factories, I am tired of reading all the misinformation out there on the Internet right now, about us not trying to service the demand that we’re experiencing.”
Stephen Silver is a journalist, essayist, and film critic, who is also a contributor to The Philadelphia Inquirer, Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and Splice Today. The co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.