Introduced just prior to America’s involvement in the Vietnam War, the M16 was quite different from any weapon in use at the time. It revolutionized firearm design with its use of composite materials and intermediate caliber ammunition—but its appearance was one not immediately loved by everyone who carried one.
The aerospace-grade aluminum receiver and composite stock and grip reduced weight, but up until that point American military rifles were still a mix of steel, and wood that had been true since the days of the American Revolution. The advanced M16 almost looked like a toy—and that likely created a myth that toymaker Mattel had played a role in developing the Armalite firearm.
The myth is not true, but there is a bit more to the story.
Mattel didn’t develop the weapon but Colt, the M16’s maker, reportedly did turn to Mattel to make some of the early plastic handgrips. Some of those did show up in Vietnam and that led to some confusion when soldiers were issued the new gun. However, this part of the story is far from cut and dry—dozens of veterans claim to have seen the logo on their grips, but collectors have countered that not one example has ever come up for sale in recent years. No one has come forward with an example in their collection and no museum has an M16 with a Mattel-made grip.
So did Mattel make the grip? Opinions differ and until one shows up the matter may likely never be fully resolved.
What is a fact is that Mattel did introduce its M16 Marauder in 1966—the same year the actual firearm went to Vietnam. It wasn’t a real gun at all but was the first toy of the M16.
Unlike other toy guns of the post-World War II era, the Marauder didn’t need batteries or caps to provide a “realistic” sound of a weapon being fired. More importantly, this toy version was close in size to the actual M16, and while it did feature a ridiculously large magazine mag well—to hold the noise-making device that simulated the sound of gunfire—it was fairly accurate looking at a distance.
Visually it was so accurate that at least a couple of the toy guns were even used in the 1968 film The Green Berets. The M16 Marauder appears in two different scenes. In each it is carried by Col. Kirby (John Wayne)—first during the nighttime battle sequence and later it is the gun that Kirby smashes against a tree so that it couldn’t be captured by the Vietcong.
As many kids who own one can likely attest, the Marauders were rather fragile and could be all too easily broken in backyard battles so it makes sense that the movie would use this—especially as the aerospace-grade aluminum receivers couldn’t be so easily broken by striking them against a tree!
Because of the presence of the Marauder in that film, and the fact that it did reasonably recreate the M16, there has been a persistent rumor that Mattel produced the weapon. So perhaps those who believe they saw a Mattel-made grip on their M16 in Vietnam may have watched The Green Berets one too many times.
Peter Suciu is a Michigan-based writer who has contributed to more than four dozen magazines, newspapers and websites. He is the author of several books on military headgear including A Gallery of Military Headdress, which is available on Amazon.com.
July 12, 2021 at 10:03 pm
The M16 I was issued during my time in Basic Training at Ft Dix NJ in 1984 had Mattel stamped on it…I never forgot it…I looked at it over and over again to make sure I was seeing it correctly…..I remember thinking “I have a toy rifle!” I looked at others and they were stamped Colt…it’s not a myth…and for what it’s worth you couldn’t hit the broad side of a barn with it…
July 13, 2021 at 3:23 pm
General Motors also made The M16 at its factory in Willow Run MI.