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The Donald Trump Brand ‘Doesn’t Work’

New Hampshire Governor Chris Sununu has blamed the GOP’s recent electoral underperformance on the enduring influence of former President Donald Trump, asserting that “the Trump brand just doesn’t work.”

President of the United States Donald Trump speaking with attendees at the 2019 Student Action Summit hosted by Turning Point USA at the Palm Beach County Convention Center in West Palm Beach, Florida. By Gage Skidmore.
President of the United States Donald Trump speaking with attendees at the 2019 Student Action Summit hosted by Turning Point USA at the Palm Beach County Convention Center in West Palm Beach, Florida.

Sununu Slams Donald Trump’s Toxic Brand – New Hampshire Governor Chris Sununu has blamed the GOP’s recent electoral underperformance on the enduring influence of former President Donald Trump, asserting that “the Trump brand just doesn’t work.”

Speaking to NBC’s “Meet the Press,” the Republican politician directly linked the GOP’s struggles in recent elections to the legacy of the former president. He revealed that even local Republican school board members had faced election losses because they were perceived as “Trump Republicans.”

Donald Trump ‘Doesn’t Work’

Sununu emphasized that Trump’s negative impact on elections extended beyond federal races to encompass governorships, school boards, and congressional seats, asserting that in a fiercely independent state like New Hampshire, the “Trump brand doesn’t work.” He stated firmly, “It just doesn’t.”

The governor’s comments come in the wake of the 2022 midterm elections, where New Hampshire was among the states where Democrats made significant gains in competitive congressional races. Sununu attributed part of these losses to Trump-aligned candidates who failed to garner support from the state’s traditionally independent-minded voters.

‘God Bless Chris Christie’

Sununu, known for his outspoken criticism of Trump, has consistently called on the Republican Party to move forward and distance itself from the former president, who still wields considerable influence in GOP circles.

Although Sununu declined to run for the 2024 presidential race earlier this year, he has not held back in urging Republican primary candidates to adopt a tougher stance toward Donald Trump. He commended former New Jersey Governor Chris Christie for his willingness to confront the former president head-on.

“I think they have to be a little tougher on Trump,” Sununu insisted during the interview, praising Christie’s no-holds-barred approach. “Chris Christie kind of really goes nuclear on him, and God bless Chris. He does a great job with that. He exposes a lot of that which I think is important.”

Sununu also weighed in on the emerging primary candidate Vivek Ramaswamy, who described Trump as “one of the greatest presidents.” Sununu criticized what he perceived as excessive deference to Trump during the first Republican presidential primary debate, suggesting that there had been too much “kowtowing” to the former president.

Sununu ‘fully expects’ Trump to be on N.H. primary ballot 

Former President Donald Trump’s representatives are pushing back against calls to disqualify him from the 2024 presidential ballot under the 14th Amendment. The controversy surrounds Section 3 of the amendment, which prevents anyone who “engaged in insurrection” against the U.S. from holding elected office.

Despite Sununu’s extensive criticism of Trump, he admitted that he “fully expects” the latter to be on the New Hampshire GOP primary ballot come next Spring. 

According to fresh NMB Research polling revealed by Politico, Trump has a plus 30-point lead over his GOP rivals in the New England state.

Georgia Gilholy is a journalist based in the United Kingdom who has been published in Newsweek, The Times of Israel, and the Spectator. Gilholy writes about international politics, culture, and education.

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Written By

Georgia Gilholy is a journalist based in the United Kingdom who has been published in Newsweek, The Times of Israel, and the Spectator. Gilholy writes about international politics, culture, and education. 

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